Friday, December 9, 2011

Asian cultural expanding to Asian style fashion

According wiki, Asian population is Population, 3879000000. And hey are expanding over the world constantly. that means Asian cultural stuffs and needs are expending. For example, K-pop wave is getting more popular terms now days. They are reaching Europe, North America and South America over Asia.

Asian style fashion is noticed as a part of Asian culture. Consequently more Asian fashion companies like are reaching out western people with Asian style clothing. With their very fast manufacturing cycle, they try to catch up fashion trends.

Tuesday, August 5, 2008

Primetime TV Online

TV on the Web is no cannibal.

The total amount of TV US consumers watch keeps rising. While online TV is not cutting into total viewing hours, those who mainly watch primetime TV online may not be the biggest fans anyway.

More than 20% of US consumers ages 13 to 55 surveyed watched some primetime television programming online during spring 2008, according to Integrated Media Measurement Inc.'s (IMMI's) "Online Viewership Brief." Those who tuned in to primetime TV online were likely to watch fewer total hours of programming per month.

Average Total Monthly TV Viewing by US Live vs. Online Primetime Network TV Content Viewers, May 2008 (% of each group)

IMMI also found that while traditional live TV viewing remained consumers' top choice for watching primetime content, digital video recorders (DVRs) were the preferred method for 31% of respondents. Only 4% of viewers liked to see primetime TV on the Web first.

While some media executives debate whether short or long videos are best for the Web, the total amount of video viewed in the US continues to rise. The Nielsen Company studied individual video viewers in May 2007 and May 2008 and found that although Internet video viewing time had increased, so had TV viewing time.

Thursday, July 31, 2008

Are Short Videos Best for the Web?

Online viewers want longer content

Good news for video publishers: Online video viewers are, for the most part, still watching as much TV and seeing as many movies on DVD and in theaters as ever.

Only 11% of online video viewers ages 12 to 64 surveyed in March and April by Frank N. Magid Associates said they had cut back on their TV time as a result of their Internet watching. One in 10 respondents said they went to movie theaters less as a result of online video, and only 7% said their DVD viewing had declined.

Change in Video Viewing Habits among US Online Video Viewers, March-April 2008 (% of respondents)

That may have something to do with the availability of full-length TV programs and movies online.

"The bulk of video consumed online today is typically short-form entertainment, rather than full TV episodes or full-length movies," said David Hallerman, senior analyst at eMarketer.

Last year, about one-half or more of US online video viewers surveyed regularly watched short news pieces, humor clips, movie trailers and music videos. Only about one in four viewers watched full-length TV shows, and only 14% viewed full-length movies.

But full-length TV shows were ranked as the most highly desired type of TV content by US and Western European adult Internet users surveyed in Q1 2008 by Opinion Research Corporation for Accenture.

In addition, more than one-half of online video viewers in the US polled by Harris Interactive last November said they would watch more full-length TV shows if they were available online, and nearly one-half felt the same way about full-length movies.

US Online Video Viewers Who Would Watch More Online Video If Available, by Content Category, November 2007 (% of respondents)

So online video viewers are anxious to watch longer content on the Web. Even if they start watching less TV and going to theaters less as a result of doing so, content publishers do not necessarily worry about their total revenue pool drying up.

Most Internet users seem aware that the money for longer programming has to come from somewhere. More than three-quarters of respondents to a February 2008 Ipsos MediaCT survey said that watching advertising was a reasonable tradeoff for full-length movies online. A full 82% said ads in full-length TV programs would be acceptable. In fact, respondents were far less tolerant of the idea of ad exposure in exchange for short-form content.

Attitudes of US Internet Users Toward Advertising that Appears Within Free Video Content, by Content Type, February 2008 (% of respondents)