Meebo has been heavily involved with finding branding opportunities for marketing campaigns that work within the realm of its web-based IM tool, so it’s no shocker that it’s brought on an industry veteran to run its direct sales team. Carter Brokaw is the newest executive team member for Meebo, and he will be acting as the Chief Revenue Officer, in charge of sales, advertising sales and monetization strategies.
Hailing from Warner Music Group, where Brokaw was a part of the company’s direct-to-consumer sector, Brokaw also has more than ten years of experience form CNET Networks under his belt, where he worked in several sales management positions. So what’s it mean for Meebo? The IM service will be looking to land more deals with Fortune 500 companies, and provide an integrated solution for brand marketing and a touch of market research. In the words of Brokaw himself, he’s “looking forward to helping leverage Meebo’s core strength by bringing brands into the conversation in ways that are engaging, integrated and measurable.”
With the introduction of affiliate programs and a platform on which third parties can create chat-inclusive applications, Meebo has branched off quite a bit from its initial web-based tool. From what I’ve heard from various members of the Meebo team, this is the exact direction in which Meebo wants to go, and as the company has always been pretty careful about the advertising methods and companies that it runs campaigns with, having someone with the extensive knowledge that Brokaw brings to the table is necessary for continued growth.
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