US Online Population

The US Online Population report analyzes the maturing, but still growing, market that is becoming increasing central to both the commercial and cultural pulse of the nation.

Internet usage is becoming a daily habit. US Internet users spent 15.3 hours a week online last year.

eMarketer projects that this year there will be 193.9 million US Internet users, two-thirds of the population. By 2012, 217 million Americans will be online, about 71% of the population.

Those are huge numbers. But by breaking the US Internet population down and focusing on demographics—size, gender, age, race and ethnicity, income and education—this report will help marketers make better targeting decisions.